About the CANnual report

CANnual Report is the annual publication of weCAN, a network formed by steady and successful independent communication agencies of Central and Eastern Europe. It assists organizations working in the region or planning to enter CEE markets in preparing their communication campaigns.

Each year, it includes the most comprehensive and recent data, analyses and consumer trends of the advertising and media markets of the region. It reveals how each country's political, economic and social processes affect the local advertising industry and media landscape, examines the sector in the light of diverse financial data, and introduce key marketers.

To provide a more insightful picture of the advertising economy, the report’s editors created the so-called weCAN Ranking. It reveals the performance of 14 Central and Eastern European advertising markets compared to each other by showing the percentage of the ad spending per capita within a country’s nominal GDP per capita.

CANnual Report includes data and analyses about the following countries: Bulgaria, Czech Republic, Croatia, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia and Ukraine.