Cannual Report

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CANnual Report is the annual publication of weCAN, a network formed by steady and successful independent communication agencies of Central and Eastern Europe. CANnual Report 2016 includes the most comprehensive and recent data, analyses and consumer trends of the advertising markets of the CEE region. It reveals how each country's political, economic and social processes affect the local advertising industry, examines the sector in the light of diverse financial data, and introduces key marketers.

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To provide a more insightful picture of the advertising industry, the report’s editors created the so-called weCAN Ranking. It reveals the performance of 14 Central and Eastern European advertising markets compared to each other by showing the percentage of the ad spending per capita within a country’s nominal GDP per capita. The figures are even more revealing in comparison with last years’ ranking, published in CANnual Report 2015.

This year’s report focuses on social media trends within the region. weCAN’s experts present the most popular social media channels and their characteristics and provide readers with useful insights for the planning of successful social media campaigns in the CEE markets.

CANnual Report 2016 includes data and analyses about the advertising industry of the following countries: Bulgaria, Czech Republic, Croatia, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia and Ukraine.

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Editors made every effort to ensure that all data in the report is correct but assume no responsibility with respect to them. All data in the report are free to be cited, copied and distributed, referencing both CANnual Report 2016 and the original source.

Contents

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Order the CANnual Report 2016.

You can choose the e-book or the print version. Please select from our offers.

Register and have a look at last year’s CANnual Report. It can be downloaded for free!

CANnual Report 2016 e-book

Total package fee:

EUR 32.00 (VAT EUR 41.00)

CANnual Report 2016 e-book
CANnual Report 2016 print version

Total package fee:

EUR 51.00 (VAT EUR 65.00) + shipping fee

CANnual Report 2016 e-book
CANnual Report 2016 print version
CANnual Report 2015 print version

Total package fee:

EUR 64.00 (VAT EUR 81.00) + shipping fee

Download the CANnual Report 2015 for free!

CANnual Report 2015, the annual publication of weCAN, a network formed by independent communication agencies in Central and Eastern Europe, gives insight into the current state of advertising markets in the region.

Our team created a unique, nearly 200 pages long report that assists organizations working in the region or planning to enter CEE markets in preparing their communication campaigns.

CANnual Report 2015 presents the effects of political, economic and social trends on the advertising market of each country, examines these markets in the light of various types of data, and presents the most important market participants.

CANnual Report 2015 includes detailed analysis and data provided by local weCAN affiliate partners about the advertising market of the following Central and Eastern European countries: Bulgaria, Czech Republic, Estonia, Croatia, Poland, Latvia, Lithuania, Hungary, Russia, Romania, Serbia, Slovakia, Slovenia and Ukraine.

Please fill out the form to download the report.

TAKE A LOOK AT THE REPORT

Editors made every effort to ensure that all data in the report is correct but assume no responsibility with respect to them. All data in the report are free to be cited, copied and distributed, referencing both CANnual Report 2016 and the original source.